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« Take Care Of Your Back | Main | My Tribute to Dennis Miller »

March 19, 2008

I Need Your Help

How the Intelligence For Your Life book and Alive project both became bestsellers:

When was the last time you did that . . . actually asked for a hand . . . a boost . . . a little help from someone else?  People are always surprised when they find out how well our album recordings (and now our new book) do on the charts without massive television campaigns and book tours.  My answer? “I ask my friends for help."

30454653 It turns out my staff and I have a lot of close friends we have never even met, but they are very loyal to our cause. They share the same vision and they live their lives with passion and purpose. We are of one mind . . .
all 8 million of us.

When we started the John Tesh Radio Show, we made the promise that we would be "safe for the whole family" and that we would dedicate our time on the airwaves to "moving you forward in your life," "advancing your life" and "making you the smartest person in the room".

It was a heady proposition at first . . . 10 researchers . . . a staff of 25 people with only 6 radio affiliates. Yes, we ran deeply in the red for 3 years and I took no salary. But the show has eventually grown to 290 affiliates and is now the fastest growing syndicated radio program on the planet.

One of the big reasons? We keep asking for help. “If this story is useful to you, tell a friend you heard it on the John Tesh Radio Show.” “Tell us how you're living the Intelligence For Your Life so we can spread the news." We worked hard to stay focused and loyal to our listeners and then when it was time to release the Alive CD and the Intelligence For Your Life book this year, we went to our listeners first and offered them the opportunity to get the best price on the new releases and we asked for their help to spread the news . . . to be our street team.

Why would they want to help us? Because we are now a family. We are like-minded. We believe in living an intelligent, compassionate, purposeful life. And our ‘family’ has now put the book in the number 2 spot on Amazon.com and the CD/DVD high atop the Billboard Charts. But we couldn’t have done it alone (and we didn’t have Oprah’s help). Our listeners took on the job and they did it brilliantly. 

What can YOU learn from this? Here’s an action plan.

First, find your purpose and passion in life and make sure it is honorable and lines up with what you believe God wants for you.

Second, let everyone know about your purpose and live for it every day.

Next, find like-minded people . . . and

Finally . . . and most importantly . . . ask for their HELP. Ask, and you will succeed.

 

John
Email John:   johnsblog@teshmedia.com

My new book Intelligence For Your Life: Powerful Lessons For Personal Growth is available in your local bookstores or you can order it online from Amazon.com and Barnes & Noble.

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Comments

John,
Thanks so much for that word of encouragement. As I wrap up the finishing touches on my new book, Stress Less in 27 Days, I am reminded that I too have an infinite network of friends and family that will gladly help if I ask them to. Congratulations of getting to the number 2 spot on Amazon's bestseller list. Keep up the great work, and God Bless.
Julie

John: It's refreshing to hear you're positive influences, on others, You really Inspire Others!It would be great if You & Travis Cottrell would team up for a concert!

Hi John, congratulations on all your success. I am doing my part to help you by posting your blogs on my Facebook profile. You have helped me and millions of other listeners take steps to improve the quality of our lives, and to deepen our relationships with God. The exchange of helping someone while being helped in return is part of interdependence. This is indeed interdependence at work. Can't wait to read your book.

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